PUT Tourism Exchange brings together professionals from the tourism sector, providing them with an opportunity to exchange ideas, build business connections, and learn about innovative solutions in tourism.
This year’s edition will take place from 14 to 16 April 2026 in Cres, and participants can expect a rich programme including a business workshop, expert lectures, a destination tour, the Simply the Best award ceremony, and evening social programmes.
The exchange begins on Tuesday 14 April with participant accreditation and accommodation check-in, and concludes on Thursday 16 April with the departure of participants.
Photos from all exchange events will be available in a Google Photos album and will be regularly updated during the event.
Photos from the Simply the Best 2026 award ceremony will also be available in a separate Google Photos album after the ceremony has concluded.
Participants are free to use the photos for their publications, provided the author DMK Vall 042 d.o.o. is credited.
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Below you can find the detailed programme of the 2026 Tourism Exchange.
| PROGRAMME 2026 | |
| Tuesday, 14 April | |
| 11:30 - 13:30 | Accreditation, Hotel Kimen |
| 13:30 - 17:00 | Destination tour (departure – Hotel Kimen reception) • guided tour of the town of Cres • tasting of local products • felting workshop – Cres wool flower by Ruta Cres • Example of good practice: Moise Palace – remote university |
| 18:00 - 19:30 | Opening ceremony of the PUT Tourism Exchange, Simply the Best 2026 annual awards ceremony, hall – Frane Petrić Primary School, Cres |
| 20:30 | Dinner, Hotel Kimen |
| Wednesday, 15 April | |
| 08:30 - 11:00 | Accreditation, Hotel Kimen |
| 09:00 - 12:30 | Business workshop – B2B Workshop, Hotel Kimen |
| 13:00 - 18:00 | Destination tour with lunch (departure – Hotel Kimen reception) • Example of good practice: Kovačine Camp, Cres • Lunch at a traditional Cres restaurant • Visit to Martinšćica and the OPG Guerino Kučić distillery |
| 20:00 | Dinner with music and entertainment programme, Hotel Kimen |
| Thursday, 16 April | |
| 10:00 - 11:30 | Professional programme – UHPA, Hotel Kimen The importance of souvenirs as a tourism product |
| 10:15 - Assoc. Prof. Romana Lekić, PhD Souvenir – an emotional connection with the destination 10:45 - Antonio Šeparović, Digital Innovations, Zagreb Innovative phygital souvenir project SOUV – a new generation souvenir 11:15 - Example of good practice – Vesna Jakić, Ruta Cres Association Cres wool as a local resource – the experience of the Ruta Association | |
| 11:30 | Coffee break and departure |
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