Tourism Exchange PUT is one of the most significant Croatian tourism B2B events, bringing together professionals from travel agencies, hotel industry, tourism service providers, tourist boards, and tourism journalists. For more than 20 years, it has been held every year in a different Croatian destination.
In addition to the business-focused segment, whose main objective is the presentation of content and innovations in the tourism offer, the programme is enriched by familiarisation with the host destination and its offer, expert discussions and presentations, as well as active networking among participants. All of this has made the PUT Exchange over the years a highly regarded business event, as well as an interesting and valuable study trip. This is best confirmed by the fact that representatives of around one hundred tourism entities from Croatia, Slovenia, Hungary, Italy, Czechia, Slovakia, Bosnia and Herzegovina regularly participate, along with representatives of around ten domestic and international media outlets.
As part of the Exchange, the traditional annual awards ceremony Simply The Best is also held, jointly presented by the Association of Croatian Travel Agencies and the Tourism Exchange PUT.
The Exchange was held for the first time in 2000 in Varaždin, and since then it has traditionally been organised every year in a different Croatian destination. The upcoming 26th edition will take place from 15 to 17 April 2026 in Cres. Our hosts will be the Tourist Board of the City of Cres and the Primorje-Gorski Kotar County Tourist Board.
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What can you expect at the Exchange?
Alongside the business segment, aimed at presenting content and innovations in the tourism offer, the programme includes:
| Business workshop and B2B meetings with key stakeholders in tourism |
| Study tours of the host destination and familiarisation with the local offer |
| Presentations on current trends in tourism |
| Awards ceremony Simply the Best 2026 |
| Evening programmes, networking and socialising in a relaxed atmosphere |
Thanks to this combination of business and educational content, the PUT Exchange is more than a business event – it is an opportunity for high-quality networking with industry peers and a valuable study trip.
Last year’s Exchange in numbers
At the most recent edition of the Exchange, held from 9 to 11 April 2025 in Toplice Sveti Martin, more than 220 participants took part, representing 136 business entities from seven countries.
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Contact
For any additional questions regarding the Tourism Exchange PUT and the Simply the Best awards ceremony, please feel free to contact us using the following details:
| This email address is being protected from spambots. You need JavaScript enabled to view it. | |
| Phone | 099 81 96 432 |
